{"id":916,"date":"2025-10-27T16:29:42","date_gmt":"2025-10-27T16:29:42","guid":{"rendered":"https:\/\/weiqdev.wpenginepowered.com\/?p=916"},"modified":"2025-11-06T12:43:55","modified_gmt":"2025-11-06T12:43:55","slug":"pinchos","status":"publish","type":"post","link":"https:\/\/weiq.tech\/es\/pinchos\/","title":{"rendered":"C\u00f3mo Pinchos se convirti\u00f3 en uno de los restaurantes m\u00e1s rentables de Suecia"},"content":{"rendered":"<style>\n    .hero-cloud-bg {\n        background: url('\/assets\/img\/page-hero-bg-mobile.webp') no-repeat center;\n        background-size: auto;\n        background-position: bottom;\n    }\n\n    @media screen and (min-width: 767px) {\n        .hero-cloud-bg {\n            background: url('\/assets\/img\/page-hero-bg.webp') no-repeat center;\n            background-size: auto;\n            background-position: top;\n        }\n    }\n<\/style>\n<section data-block=\"page-hero\" class=\"px-4 pt-[130px] pb-[80px] md:pb-15  md:pt-[190px]\">\n    <div class=\"content-container\">\n        <div class=\"grid gap-8 lg:gap-[105px] items-center text-center max-w-4xl mx-auto\">\n            <div class=\"flex flex-col items-center lg:self-end\">\n                                    <h1 class=\"heading-lg mb-4 max-lg:text-center\">\n                        S\u00e5 blev Pinchos en av Sveriges l\u00f6nsammaste restauranger\n                    <\/h1>\n                \n                                    <div class=\"body-lg max-w-[480px] max-lg:text-center text-center max-w-[600px]\">\n                        Trots \u201cd\u00e5lig service\u201d och halvfabrikat\n                    <\/div>\n                \n                \n                \n                <div class=\"lg:justify-self-start\">\n                    \n                                    <\/div>\n            <\/div>\n\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<div data-block=\"wysiwyg\" class=\"site-container mx-auto flex flex-col py-10 md:py-20 max-w-[880px] px-6 lg:px-0\">\n            <div class=\"wysiwyg-text wysiwyg-content \">\n            <h2>Hur kan d\u00e5lig service och mat bli framg\u00e5ngsrikt?<\/h2>\n<p>L\u00e4nge har Pinchos varit illa omtyckt i branschen, halvfabrikat, ingen k\u00e4nsla f\u00f6r service, jag f\u00e5r h\u00e4mta maten sj\u00e4lv. Ja Pinchos bryter mot grundl\u00e4ggande saker m\u00e5nga har l\u00e4rt sig inom restaurangyrket s\u00e5som vikten av traditionell service och kvalitetsr\u00e5varor men \u00e4nd\u00e5 \u00e4r de en av Sveriges mest l\u00f6nsammaste restauranger. Varf\u00f6r?<\/p>\n\n        <\/div>\n    <\/div>\n\n\n<section data-block=\"wysiwyg-image-block\" class=\"pt-8 pb-16 md:py-16 site-container px-4\">\n    <div class=\"flex flex-col gap-8 items-center content-container md:gap-15 lg:gap-[113px] md:flex-row-reverse\">\n                    <div class=\"flex-1 lg:max-w-[50%] rounded-[24px] aspect-[620\/540] max-w-[620px] w-full\">\n                <div class=\"relative rounded-2xl overflow-hidden\">\n                    <img decoding=\"async\" src=\"https:\/\/weiq.tech\/wp-content\/uploads\/resized\/06\/plank-header_620x540_4a82597d7fa207e3b4c428eff9b5144f.jpeg\" alt=\"\"\n                        width=\"620\" height=\"540\" class=\"w-full h-full object-cover\" loading=\"lazy\"\n                        aria-hidden=\"true\" \/>\n                <\/div>\n            <\/div>\n        \n        <div class=\"flex-1 max-w-none lg:max-w-[660px] wysiwyg-content wysiwyg-text\">\n                            <div class=\"md:max-w-[580px]\">\n                    <h2 class=\"h3\">Att s\u00e4lja mer per personal<\/h2>\n<p><strong>Personal %, nyckeln till l\u00f6nsamhet<\/strong><\/p>\n<p class=\"quote\"><em>\u2013Det ligger i Pinchos koncept att vi skulle kunna spara in p\u00e5 personal, som \u00e4r den st\u00f6rsta kostnaden p\u00e5 en restaurang. Det har inte riktigt blivit s\u00e5. I b\u00f6rjan var vi r\u00e4dda att bli k\u00e4nda som restaurangen med d\u00e5lig service, s\u00e5 vi anst\u00e4llde ungef\u00e4r lika m\u00e5nga som en vanlig restaurang. De fick bara koncentrera sig p\u00e5 annat, som att hj\u00e4lpa g\u00e4sterna. I dag kanske v\u00e5r personalpost ligger p\u00e5 30-35 procent, medan en vanlig restaurang ligger p\u00e5 35-40 procent. Det \u00e4r inte j\u00e4ttestor skillnad. Samtidigt kan vi ha h\u00f6gre bel\u00e4ggning, eftersom tiden vid bordet blir kortare hos oss. <\/em><\/p>\n<p><em>Magnus Larsson, VD Pinchos<\/em><\/p>\n<p>Pinchos app f\u00f6r\u00e4ndrade allt. 1 till 1 f\u00f6rh\u00e5llandet mellan hur mycket du kan s\u00e4lja och hur mycket personal du har f\u00f6rsvann och g\u00e4ster satt och skickade in pengar direkt fr\u00e5n sina telefoner.<\/p>\n<p class=\"quote\"><em>Den enskilt viktigaste faktorn f\u00f6r en restaurangs l\u00f6nsamhet \u00e4r just hur mycket man kan s\u00e4lja per person som jobbar.<\/em><\/p>\n<p>Visst, faktorer s\u00e5som r\u00e5varor och lokalhyra spelar in men det \u00e4r sekund\u00e4rt. \u00c4ven en restaurang med l\u00e5ga marginaler, s\u00e5som snabbmatsrestauranger, tj\u00e4nar bra med pengar d\u00e5 de har h\u00f6g volym per personal. Ofta \u00e4r till och med \u201cdyra\u201d restauranger v\u00e4sentligt mindre l\u00f6nsamma \u00e4n snabbmatsrestauranger. P\u00e5 grund av att varje s\u00e4llskap kr\u00e4ver en stor arbetsinsats och service.<\/p>\n<p>I branschspr\u00e5k kallas nyckeltalet personal-%. Restauranger som l\u00e5ter g\u00e4sterna best\u00e4lla och betala sj\u00e4lva, b\u00e5de till bordet eller f\u00f6r take-away, minskar sin personal-% avsev\u00e4rt och Pinchos har byggt ett stort f\u00f6retag p\u00e5 detta enkla faktum.<\/p>\n<p>Pinchos franchaisebolag Pincho Nation AB gjorde 2022 en vinst p\u00e5 39,8 MSEK och VD tj\u00e4nade 2020 163 670 kronor per m\u00e5nad. Ganska l\u00e5ngt ifr\u00e5n vad man \u00e4r van att se i restaurangbranschen.<\/p>\n\n                <\/div>\n            \n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section data-block=\"wysiwyg-image-block\" class=\"pt-8 pb-16 md:py-16 site-container px-4\">\n    <div class=\"flex flex-col gap-8 items-center content-container md:gap-15 lg:gap-[113px] md:flex-row\">\n                    <div class=\"flex-1 lg:max-w-[50%] rounded-[24px] aspect-[620\/540] max-w-[620px] w-full\">\n                <div class=\"relative rounded-2xl overflow-hidden\">\n                    <img decoding=\"async\" src=\"https:\/\/weiq.tech\/wp-content\/uploads\/resized\/d3\/promo_1_620x540_323a90abed132f66b9fdeee7b1d8a71b.jpg\" alt=\"\"\n                        width=\"620\" height=\"540\" class=\"w-full h-full object-cover\" loading=\"lazy\"\n                        aria-hidden=\"true\" \/>\n                <\/div>\n            <\/div>\n        \n        <div class=\"flex-1 max-w-none lg:max-w-[660px] wysiwyg-content wysiwyg-text\">\n                            <div class=\"md:max-w-[580px]\">\n                    <h2 class=\"h3\">Bra marginaler<\/h2>\n<p><strong>Hur kan man komma undan med att servera halvfabrikat?<\/strong><\/p>\n<p>Enligt all logik borde man inte lyckas med att servera halvfabrikat i restaurangbranschen, men det visade sig att premissen var fel. Fokus f\u00f6r m\u00e5nga g\u00e4ster \u00e4r inte hur det var tillagat utan att det gick snabbt och smidigt. Dessutom var uppl\u00e4ggningen genomt\u00e4nkt och tilltalande. Den bevandrade foodien kanske inte \u00e4ter p\u00e5 Pinchos, men en stor del av befolkningen tycker de enkla smakerna \u00e4r tilltalande och ser g\u00e4rna att det serveras mat som barnen \u00e4ter.<\/p>\n<p>Halvfabrikaten gjorde tillagningsprocessen otroligt effektiv vilket sparade timmar och g\u00e4stupplevelsen v\u00e4ldigt smidig d\u00e5 det gick fort att f\u00e5 maten klar till ett rimligt pris.<br \/>\nDet visade sig, att f\u00f6r m\u00e5nga, var detta viktigare \u00e4n hur maten var tillagad, och var en nyckel i den smidiga helhestupplevelsen.<\/p>\n\n                <\/div>\n            \n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section data-block=\"wysiwyg-image-block\" class=\"pt-8 pb-16 md:py-16 site-container px-4\">\n    <div class=\"flex flex-col gap-8 items-center content-container md:gap-15 lg:gap-[113px] md:flex-row-reverse\">\n                    <div class=\"flex-1 lg:max-w-[50%] rounded-[24px] aspect-[620\/540] max-w-[620px] w-full\">\n                <div class=\"relative rounded-2xl overflow-hidden\">\n                    <img decoding=\"async\" src=\"https:\/\/weiq.tech\/wp-content\/uploads\/resized\/32\/original_620x540_3b6e6345d184970dba8fc22f21b17583.jpeg\" alt=\"Pinchos cirkus\"\n                        width=\"620\" height=\"540\" class=\"w-full h-full object-cover\" loading=\"lazy\"\n                        aria-hidden=\"false\" \/>\n                <\/div>\n            <\/div>\n        \n        <div class=\"flex-1 max-w-none lg:max-w-[660px] wysiwyg-content wysiwyg-text\">\n                            <div class=\"md:max-w-[580px]\">\n                    <h2 class=\"h3\">M\u00e5lgruppen<\/h2>\n<p><strong>Yngre och barnfamiljer gillade Pinchos<\/strong><\/p>\n<p class=\"quote\"><em>Yngre och barnfamiljer tyckte det var sk\u00f6nt att kunna best\u00e4lla fr\u00e5n bordet och d\u00e4rigenom slippa st\u00e5 i k\u00f6 till kassa eller v\u00e4nta p\u00e5 service.<\/em><\/p>\n<p>Pinchos var v\u00e4ldigt duktiga och tydliga i sin segmentering. De f\u00f6rstod att yngre och barnfamiljer inte vill betala f\u00f6r gammeldags traditionell service.<\/p>\n<p>Inte f\u00f6r att de \u00e4r asociala utan d\u00e4rf\u00f6r att de har en ny syn p\u00e5 service.<\/p>\n<p>Smidighet \u00e4r viktigare \u00e4n att v\u00e4nta och prata med personalen, och att de hatar att st\u00e5 i k\u00f6.<\/p>\n<p>Dessutom s\u00e5g dem att de flesta inte \u00e4r p\u00e5 restaurang f\u00f6r att prata med personal, utan f\u00f6r att umg\u00e5s med varandra. S\u00e4rskilt inte om personalen \u00e4r stressad eller inte tillf\u00f6r n\u00e5got merv\u00e4rde.<\/p>\n<p>I Sverige har restauranger ungef\u00e4r h\u00e4lften s\u00e5 mycket personal per bord som i exempelvis Frankrike, vilket ofta inte skapar tid f\u00f6r bra traditionell service. Detta gjorde att Pinchos beh\u00f6vde t\u00e4nka nytt, och den h\u00e4r m\u00e5lgruppen gillade det.<\/p>\n<p>En stor framg\u00e5ngsfaktor var ocks\u00e5 att yngre, framf\u00f6rallt yngre kvinnor, b\u00f6rjade dela den \u201cinstagramv\u00e4nliga\u201d maten p\u00e5 sociala-medier. Reklam som kommer gratis och inte k\u00e4nns som reklam \u00e4r otroligt effektiv marknadsf\u00f6ring. Pinchos har ocks\u00e5 lagt all sin betalda marknadsf\u00f6ring p\u00e5 sociala medier, d\u00e4r nyckeln ocks\u00e5 varit att ha en tydlig m\u00e5lgrupp.<\/p>\n<p>\u00c4ven att andra \u00e4n barnfamiljer och yngre senare ocks\u00e5 hittat till Pinchos och uppskattar smidigheten, s\u00e5 \u00e4r en stor l\u00e4rdom f\u00f6r restauranger att identifiera och marknadsf\u00f6r mot en tydlig m\u00e5lgrupp. \u00c4ven att fler senare kan hitta till restaurangen.<\/p>\n\n                <\/div>\n            \n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section data-block=\"wysiwyg-image-block\" class=\"pt-8 pb-16 md:py-16 site-container px-4\">\n    <div class=\"flex flex-col gap-8 items-center content-container md:gap-15 lg:gap-[113px] md:flex-row\">\n                    <div class=\"flex-1 lg:max-w-[50%] rounded-[24px] aspect-[620\/540] max-w-[620px] w-full\">\n                <div class=\"relative rounded-2xl overflow-hidden\">\n                    <img decoding=\"async\" src=\"https:\/\/weiq.tech\/wp-content\/uploads\/resized\/7e\/20531-24030-3688-50488_620x540_b2d6f19c40af6089f0d2e2001fe3904f.jpeg\" alt=\"Pinchos App\"\n                        width=\"620\" height=\"540\" class=\"w-full h-full object-cover\" loading=\"lazy\"\n                        aria-hidden=\"false\" \/>\n                <\/div>\n            <\/div>\n        \n        <div class=\"flex-1 max-w-none lg:max-w-[660px] wysiwyg-content wysiwyg-text\">\n                            <div class=\"md:max-w-[580px]\">\n                    <h2 class=\"h3\">Appen<\/h2>\n<p><strong>Kassan beh\u00f6vs inte l\u00e4ngre<\/strong><\/p>\n<p>Appen m\u00f6ttes f\u00f6rst med skepsis och var en teknisk katastrof med m\u00e5nga barnsjukdomar. Pinchos fick till och med st\u00e4nga sin f\u00f6rsta restaurang i Marsstrand p\u00e5 grund av d\u00e5lig uppkoppling. 2007 var inte heller tekniken d\u00e4r den \u00e4r idag n\u00e4r det kommer till anv\u00e4ndarv\u00e4nlighet och enkla betalningar.<br \/>\nSenare blev appen synonymt med Pinchos och folk uppskattade den. Den smidiga best\u00e4llningen och de snygga bilderna s\u00e5g till att g\u00e4sterna best\u00e4llde, och framf\u00f6rallt best\u00e4llde mer \u00e4n vad de skulle gjort utan appen.<\/p>\n<p>Pinchos appen har idag 3,8\/5 stj\u00e4rnor p\u00e5 appstore vilket \u00e4r medel i segmentet, det finns idag ocks\u00e5 modernare l\u00f6sningar och d\u00e4r g\u00e4sterna numera inte beh\u00f6ver ladda ner n\u00e5gon app.<\/p>\n<p>Nu har m\u00e5nga kassal\u00f6sningar vaknat och utvecklat egna best\u00e4llningsl\u00f6sningar, men de \u00e4r ofta f\u00f6r d\u00e5liga f\u00f6r g\u00e4ster som j\u00e4mf\u00f6r alla appar med Instagram och Spotify som har tusentals utvecklare.<br \/>\nD\u00e4rf\u00f6r har m\u00e5nga restauranger idag testat \u201cQR-koder\u201d men inte lyckats \u00f6ka l\u00f6nsamheten. Kassasystemen \u00e4r lika glada f\u00f6r det d\u00e5 det inte hotar deras l\u00f6nsamma aff\u00e4rsmodell om att s\u00e4lja h\u00e5rdvara och leasa kassor med l\u00e5nga bindningstider.<\/p>\n<p>Men det finns alternativ, nu finns en ny generations betall\u00f6sning. D\u00e4r fokus \u00e4r p\u00e5 att skapa smidigare g\u00e4stupplevelser och l\u00f6nsammare restauranger. Snarare \u00e4n att kr\u00e4nga h\u00e5rdvara till restauranger och l\u00e5sa in dem i l\u00e5nga avtal. I takt med att g\u00e4sterna vant sig vid att best\u00e4lla sj\u00e4lva, 8\/10 tycker till och med det \u00e4r smidigare, kommer branschen att tj\u00e4na p\u00e5 det genom att kunna hantera fler bord och best\u00e4llnignar per personal. Samt genom att s\u00e4lja mer n\u00e4r g\u00e4sten kan k\u00f6pa mer precis n\u00e4rsomhelst med automatiserad merf\u00f6rs\u00e4ljning. Mer pengar till restaurangen och mindre till kassasystemen helt enkelt.<\/p>\n<p>Trenden med QR-best\u00e4llningar \u00e4ven utanf\u00f6r Pinchos ser allts\u00e5 ut att vara h\u00e4r f\u00f6r att stanna, eftersom <span style=\"text-decoration: underline;\"><a href=\"https:\/\/weiq.tech\/service-for-ny-generation-gaster\/\">allt fler g\u00e4ster v\u00e4njer sig vid att best\u00e4lla sj\u00e4lva och uppskattar det<\/a><\/span>.<\/p>\n<p>\u00c4ven kr\u00f6gare som sj\u00e4lva f\u00f6redrar traditionell service s\u00e4ger nu att det \u00e4r framtiden. Oavsett hur de k\u00e4nner inf\u00f6r att branschen h\u00e5ller p\u00e5 att f\u00f6r\u00e4ndras s\u00e5 inser de att b\u00e5de restaurang\u00e4gare och g\u00e4ster har mycket v\u00e4ldigt mycket att vinna p\u00e5 att t\u00e4nka annorlunda. Inte f\u00f6r att kopiera Pinchos men snarare anamma deras mod att t\u00e4nka annorlunda.<\/p>\n<p>&nbsp;<\/p>\n\n                <\/div>\n            \n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section data-block=\"reviews\" class=\"site-container\">\n    <div class=\"content-container mx-auto py-10 md:py-20 px-4\">\n        \n        <div class=\"reviews-module pb-20\">\n            \n            <div class=\"sm:hidden\">\n                <div id=\"reviewsScroller\" class=\"overflow-x-auto pt-10 px-4 scrollbar-hide\"\n                    style=\"scroll-snap-type: x mandatory;\">\n                    <div class=\"flex -gap-1 w-max py-10 px-6\">\n                                                    \n                            <div class=\"review-card bg-black text-white rounded-lg relative flex-shrink-0 transition-all duration-300 w-[280px]\"\n                                data-index=\"0\" style=\"scroll-snap-align: center;\">\n                                \n                                \n                                \n                                <div class=\"review-content p-4 flex flex-col h-full min-h-0\">\n                                    \n                                                                            \n                                        <blockquote class=\"review-text body-md mb-3 line-clamp-3\">\n                                            &#8221;Mycket av de problem som finns inom restaurangbranschen s\u00e5som l\u00e5ga l\u00f6ner och s\u00e4mre arbetsvillkor g\u00e5r att h\u00e4rleda till l\u00e5g l\u00f6nsamhet. Med ett snitt p\u00e5 3% i branschen s\u00e5 finns enorm potential att bli mer l\u00f6nsam.&#8221;\n                                        <\/blockquote>\n                                    \n                                    <div class=\"review-author mt-2\">\n                                                                                    <div\n                                                class=\"author-name text-base mb-1 font-medium transition-all duration-300\">\n                                                Henrik Norrman\n                                            <\/div>\n                                        \n                                                                                    <div\n                                                class=\"author-company text-base font-[900] transition-all duration-300\">\n                                                VD, WEIQ\n                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                                    \n                            <div class=\"review-card bg-black text-white rounded-lg relative flex-shrink-0 transition-all duration-300 w-[280px]\"\n                                data-index=\"1\" style=\"scroll-snap-align: center;\">\n                                \n                                \n                                \n                                <div class=\"review-content p-4 flex flex-col h-full min-h-0\">\n                                    \n                                                                            \n                                        <blockquote class=\"review-text body-md mb-3 line-clamp-3\">\n                                            &#8221;Vi \u00e4r inne p\u00e5 den tredje generationen av v\u00e5r teknik nu, vilket g\u00f6r att vi kommer kunna plocka bort de fysiska kassorna helt och h\u00e5llet. Alla dyra kassasystem som s\u00e4ljs till v\u00e5ran bransch, de beh\u00f6vs inte l\u00e4ngre.&#8221;\n                                        <\/blockquote>\n                                    \n                                    <div class=\"review-author mt-2\">\n                                                                                    <div\n                                                class=\"author-name text-base mb-1 font-medium transition-all duration-300\">\n                                                Magnus Larsson\n                                            <\/div>\n                                        \n                                                                                    <div\n                                                class=\"author-company text-base font-[900] transition-all duration-300\">\n                                                VD, Pinchos\n                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                                    \n                            <div class=\"review-card bg-black text-white rounded-lg relative flex-shrink-0 transition-all duration-300 w-[280px]\"\n                                data-index=\"2\" style=\"scroll-snap-align: center;\">\n                                \n                                \n                                \n                                <div class=\"review-content p-4 flex flex-col h-full min-h-0\">\n                                                                            <h3 class=\"review-title heading-sm mb-2\">\n                                            J\u00e4ttebra service\n                                        <\/h3>\n                                    \n                                                                            \n                                        <blockquote class=\"review-text body-md mb-3 line-clamp-3\">\n                                            &#8221;Vi har hj\u00e4lpt restauranger som g\u00e5tt fr\u00e5n 3% till 15% l\u00f6nsamhet n\u00e4r de kan servera mer per personal. Det kan f\u00f6r\u00e4ndra mycket i en restaurang\u00e4gares liv.&#8221;\n                                        <\/blockquote>\n                                    \n                                    <div class=\"review-author mt-2\">\n                                                                                    <div\n                                                class=\"author-name text-base mb-1 font-medium transition-all duration-300\">\n                                                Henrik Norrman\n                                            <\/div>\n                                        \n                                                                                    <div\n                                                class=\"author-company text-base font-[900] transition-all duration-300\">\n                                                VD, WEIQ\n                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n\n                \n                <div class=\"relative bg-[#767676] mx-auto w-[271px] rounded-full overflow-visible scrollbar-hide h-0.5\">\n                    <div id=\"scrollProgress\"\n                        class=\"bg-black rounded-full transition-all duration-300 ease-out h-1 absolute top-[-1px] w-[73px] left-0\">\n                    <\/div>\n                <\/div>\n            <\/div>\n\n            \n            <div class=\"hidden sm:grid sm:grid-cols-2 lg:grid-cols-3 gap-x-12 gap-y-16\">\n                                    \n                    <div class=\"review-card bg-black text-white rounded-lg relative\">\n                        \n                        <div class=\"pt-13 pb-11 px-12 h-full flex flex-col\">\n                            \n                                                            <blockquote\n                                    class=\"review-text body-md mb-6 line-clamp-5 before:content-['\u201c'] after:content-['\u201d']\">\n                                    Mycket av de problem som finns inom restaurangbranschen s\u00e5som l\u00e5ga l\u00f6ner och s\u00e4mre arbetsvillkor g\u00e5r att h\u00e4rleda till l\u00e5g l\u00f6nsamhet. Med ett snitt p\u00e5 3% i branschen s\u00e5 finns enorm potential att bli mer l\u00f6nsam.\n                                <\/blockquote>\n                            \n                            <div class=\"mt-auto\">\n                                                                    <div class=\"body-sm mb-1\">Henrik Norrman<\/div>\n                                                                                                    <div class=\"link-bold\">VD, WEIQ<\/div>\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    \n                    <div class=\"review-card bg-black text-white rounded-lg relative\">\n                        \n                        <div class=\"pt-13 pb-11 px-12 h-full flex flex-col\">\n                            \n                                                            <blockquote\n                                    class=\"review-text body-md mb-6 line-clamp-5 before:content-['\u201c'] after:content-['\u201d']\">\n                                    Vi \u00e4r inne p\u00e5 den tredje generationen av v\u00e5r teknik nu, vilket g\u00f6r att vi kommer kunna plocka bort de fysiska kassorna helt och h\u00e5llet. Alla dyra kassasystem som s\u00e4ljs till v\u00e5ran bransch, de beh\u00f6vs inte l\u00e4ngre.\n                                <\/blockquote>\n                            \n                            <div class=\"mt-auto\">\n                                                                    <div class=\"body-sm mb-1\">Magnus Larsson<\/div>\n                                                                                                    <div class=\"link-bold\">VD, Pinchos<\/div>\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    \n                    <div class=\"review-card bg-black text-white rounded-lg relative\">\n                        \n                        <div class=\"pt-13 pb-11 px-12 h-full flex flex-col\">\n                                                            <h3 class=\"heading-sm mb-4\">J\u00e4ttebra service<\/h3>\n                            \n                                                            <blockquote\n                                    class=\"review-text body-md mb-6 line-clamp-5 before:content-['\u201c'] after:content-['\u201d']\">\n                                    Vi har hj\u00e4lpt restauranger som g\u00e5tt fr\u00e5n 3% till 15% l\u00f6nsamhet n\u00e4r de kan servera mer per personal. Det kan f\u00f6r\u00e4ndra mycket i en restaurang\u00e4gares liv.\n                                <\/blockquote>\n                            \n                            <div class=\"mt-auto\">\n                                                                    <div class=\"body-sm mb-1\">Henrik Norrman<\/div>\n                                                                                                    <div class=\"link-bold\">VD, WEIQ<\/div>\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<div data-block=\"wysiwyg\" class=\"site-container mx-auto flex flex-col py-10 md:py-20 max-w-[880px] px-6 lg:px-0\">\n            <div class=\"wysiwyg-text wysiwyg-content \">\n            <iframe loading=\"lazy\" title=\"Besta\u0308ll enkelt med WEIQ p\u00e5 restaurang\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HTu2A1f1rRg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n        <\/div>\n    <\/div>\n\n\n<section data-block=\"hubspot-form\" class=\"py-10 md:py-20 site-container px-4 rounded-3xl \">\n    <div class=\"content-container flex flex-col items-center justify-center\">\n                    <h2 class=\"heading-lg text-center mb-7\">\n                Nyfiken p\u00e5 QR-best\u00e4llningar?\n            <\/h2>\n        \n                    <div class=\"body-md text-center mb-7\">\n                Fyll i ditt telefonnummer s\u00e5 ringer vi dig. Brygg en kopp kaffe s\u00e5 h\u00f6rs vi snart!\n            <\/div>\n                <div id=\"hubspot_form_call\" class=\"max-w-[1000px] w-full hubspot-form\"><\/div>\n    <\/div>\n<\/section>\n\n    <script src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\" type=\"text\/javascript\" charset=\"utf-8\"\n        nonce=\"TURAYvWUR9UmjDVYzMl0vwpBPE4=\" data-cookieconsent=\"ignore\"><\/script>\n    <script nonce=\"TURAYvWUR9UmjDVYzMl0vwpBPE4=\">\n        hbspt.forms.create({\n            region: 'na1',\n            portalId: '8436884',\n            formId: '1e852ad6-e2af-4f88-a962-ead679854483',\n            target: '#hubspot_form_call'\n        });\n    <\/script>\n","protected":false},"excerpt":{"rendered":"<p>Hace tiempo que Pinchos no gusta en el sector: productos semiacabados, nulo sentido del servicio, tengo que recoger la comida yo mismo. S\u00ed, Pinchos viola cosas b\u00e1sicas que muchos han aprendido en la profesi\u00f3n de la restauraci\u00f3n, como la importancia del servicio tradicional y los ingredientes de calidad, y sin embargo es uno de los restaurantes m\u00e1s rentables de Suecia. \u00bfPor qu\u00e9?<\/p>","protected":false},"author":3,"featured_media":920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S\u00e5 blev Pinchos en av Sveriges l\u00f6nsammaste restauranger - WEIQ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weiq.tech\/es\/pinchos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e5 blev Pinchos en av Sveriges l\u00f6nsammaste restauranger - WEIQ\" \/>\n<meta property=\"og:description\" content=\"L\u00e4nge har Pinchos varit illa omtyckt i branschen, halvfabrikat, ingen k\u00e4nsla f\u00f6r service, jag f\u00e5r h\u00e4mta maten sj\u00e4lv. Ja Pinchos bryter mot grundl\u00e4ggande saker m\u00e5nga har l\u00e4rt sig inom restaurangyrket s\u00e5som vikten av traditionell service och kvalitetsr\u00e5varor men \u00e4nd\u00e5 \u00e4r de en av Sveriges mest l\u00f6nsammaste restauranger. Varf\u00f6r?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/weiq.tech\/es\/pinchos\/\" \/>\n<meta property=\"og:site_name\" content=\"WEIQ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/weiqorders\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-27T16:29:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T12:43:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/weiq.tech\/wp-content\/uploads\/2025\/10\/20531-24030-3688-50488.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"858\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo Pinchos se convirti\u00f3 en uno de los restaurantes m\u00e1s rentables de Suecia - WEIQ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/weiq.tech\/es\/pinchos\/","og_locale":"es_ES","og_type":"article","og_title":"S\u00e5 blev Pinchos en av Sveriges l\u00f6nsammaste restauranger - WEIQ","og_description":"L\u00e4nge har Pinchos varit illa omtyckt i branschen, halvfabrikat, ingen k\u00e4nsla f\u00f6r service, jag f\u00e5r h\u00e4mta maten sj\u00e4lv. Ja Pinchos bryter mot grundl\u00e4ggande saker m\u00e5nga har l\u00e4rt sig inom restaurangyrket s\u00e5som vikten av traditionell service och kvalitetsr\u00e5varor men \u00e4nd\u00e5 \u00e4r de en av Sveriges mest l\u00f6nsammaste restauranger. Varf\u00f6r?","og_url":"https:\/\/weiq.tech\/es\/pinchos\/","og_site_name":"WEIQ","article_publisher":"https:\/\/www.facebook.com\/weiqorders\/","article_published_time":"2025-10-27T16:29:42+00:00","article_modified_time":"2025-11-06T12:43:55+00:00","og_image":[{"width":2200,"height":858,"url":"https:\/\/weiq.tech\/wp-content\/uploads\/2025\/10\/20531-24030-3688-50488.jpeg","type":"image\/jpeg"}],"author":"Amin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Amin","Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/weiq.tech\/pinchos\/#article","isPartOf":{"@id":"https:\/\/weiq.tech\/pinchos\/"},"author":{"name":"Amin","@id":"https:\/\/weiq.tech\/es\/#\/schema\/person\/4c11f170bfbf1eab6c7aeeafd1861bb8"},"headline":"S\u00e5 blev Pinchos en av Sveriges l\u00f6nsammaste restauranger","datePublished":"2025-10-27T16:29:42+00:00","dateModified":"2025-11-06T12:43:55+00:00","mainEntityOfPage":{"@id":"https:\/\/weiq.tech\/pinchos\/"},"wordCount":9,"commentCount":0,"publisher":{"@id":"https:\/\/weiq.tech\/es\/#organization"},"image":{"@id":"https:\/\/weiq.tech\/pinchos\/#primaryimage"},"thumbnailUrl":"https:\/\/weiq.tech\/wp-content\/uploads\/2025\/10\/20531-24030-3688-50488.jpeg","articleSection":["Uncategorized"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/weiq.tech\/pinchos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/weiq.tech\/pinchos\/","url":"https:\/\/weiq.tech\/pinchos\/","name":"C\u00f3mo Pinchos se convirti\u00f3 en uno de los restaurantes m\u00e1s rentables de Suecia - 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