About us
Why WEIQ exists
WEIQ started with a frustration.
Standing in line to order a beer.
As guests, we experienced time and again how waiting to order and pay took the focus away from what really matters – the food, the company, and the experience.
We asked ourselves a simple question: Does it really have to be like this?
We were convinced that it was possible to create a smoother experience for the guests while at the same time making everyday life easier for the restaurants.
That was the beginning of WEIQ.
The service paradox
The more restaurant owners we spoke to, the clearer it became that the problem was bigger than queues.
There is a challenge that almost all restaurants share. Guests rarely come one by one. They arrive at the same time. They want to order at the same time. They want help at the same time. And they want to pay at the same time.
At the same time, the staff is expected to deliver a fantastic guest experience.
The result is a paradox. We call it the service paradox.
The more time spent on orders, payments, and administration, the less time remains for what actually creates value – service, hospitality, and guest experiences.
That was when we realized that the best technology is the one that frees up time for service and hospitality.
When restaurants get more time for their guests, the experience improves for everyone.
It is that principle that still drives WEIQ today.
Our mission
We empower hospitality owners to serve customers effortlessly
We help restaurants create better guest experiences through smarter ordering, easier payments, and more efficient operations.
We believe restaurant owners should be able to focus on guests, service, and growth – not administration and complicated systems.
That is why we build technology that is easy to use, easy to implement, and easy to trust.
Simplicity
We believe that the best solutions are the ones that feel obvious.
Accessibility
Technology should be accessible to everyone – from the local neighborhood pub to international restaurant chains.
Trust
Restaurants must be able to trust that the systems will work when it matters the most.
WEIQ Today
Today, WEIQ helps hundreds of restaurants in Sweden and Spain create better guest experiences – every day.
Payments are at the core of our platform. Around them, we build tools that simplify ordering, streamline operations, and give restaurants better insights into their business.
By gathering orders, payments, and operational data in one place, we help restaurants work smarter, make better decisions, and free up more time for service and hospitality.
With over a million completed guest interactions, WEIQ is still just at the beginning of its journey. Our ambition is to help thousands of restaurants around Europe create better guest experiences through simpler payments, smarter operations, and more time for service.
From a frustration of standing in line to order a beer to a platform that helps restaurants free up time for what matters most – the guests.
WEIQ in Numbers
2018
WEIQ was founded
500+
Restaurants that use WEIQ daily
1 000 000+
Guest interactions
2 billion SEK
I processed payments
2
Markets
Hundreds of thousands
Transactions every month
”We started WEIQ because we ourselves experienced how much time was spent waiting. Today we know that the same time can be used for something much more important – creating amazing guest experiences. That is still what drives us every day.”
Henrik Norrman, Founder and CEO